Circulation: 8,175,305

(as of 1-1-08)

Readers per copy

2.5

19,515,460 monthly readers

Read 3 of the last 4 issues

88%

Read 4 of the last 4 issues

79%

Average time spent per issue:

43 minutes

Likely to Trust an advertisement in NCM publications more than those in other magazines

Very/Somewhat Likely

94%

Very Likely

52%

Somewhat Likely

42%

Actions taken last 12 months:

Took some action

71%

Saved article

50%

Cut out ad

23%

Visited Web site

23%

Requested product info

15%

Sent for catalog

9%

Bought product or service

7%

Called toll-free number

8%

Recommended product or service

7%

From National Country Market October, 2007 and December, 2004 Reader Profile Study, MRI Custom Research Division