Sex

Male

44%

Female

56%

Age

18-24

1%

25-34

7%

35-54

39%

55-64

26%

65+

28%

Baby Boomers (adults 45-64) 50%

Average age: 56 years

Married

71%

Education

H.S. diploma

37%

Some college

52%

College graduate

16%

College grad +

29%

Household Income

<$15,000

9%

$15,000 - $29,999

11%

$30,000 - $49,999

18%

$50,000 - $74,999

19%

$75,000 - $99,999

12%

$50,000+

47%

$75,000+

29%

$100,000+

17%

Average income: $67,600
(National average is $67,200)

Own a home

94%

Size of lot:

Average size: 20 acres

From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division